Hershey's great american chocolate chip cookies

2 1/2 c  All-purpose flour
      1 t  Baking soda
    1/2 t  Salt
      1 c  butter, softened (2 sticks)
    3/4 c  Granulated sugar
    3/4 c  Packed light brown sugar
      1 t  vanilla extract
      2    Eggs
      2 c  HERSHEY'S semi-sweet
           -chocolate chips (12 oz pk)
      1 c  Chopped nuts (opt)
 
  Heat oven to 375'F. In bowl, stir together flour, baking soda and
  salt. In large mixer bowl, beat butter, granulated sugar, brown sugar
  and vanilla until creamy. Add eggs; beat well. Gradually add flour
  mixture, beating well. Stir in chocolate chips and nuts, if desired.
  Drop by rounded teaspoonfuls onto ungreased cookie sheet. Bake 8-10
  minutes or until lightly browned. Cool slightly; remove from cookie
  sheet to wire rack. Cool completely. Makes about 6 dozen cookies.
  
  PAN RECIPE: Spread batter in greased 15.5x10x5x1" jelly-roll pan.
  Bake at 375'F. 20 minutes or until lightly browned. Cool completely;
  cut into bars. Makes about 4 dozen bars.